Court Rules in "CHAGEE" Lawsuit Against High-Imitation "Chaji Huiwu" Brand

WISECODE Take

The trademark infringement case of a Beijing catering company against a Guangxi company, resolved in August 2026, shows that the cost of copying famous brands is no longer just a name change. The Nanning Intellectual Property Tribunal ordered the defendant to pay 350,000 RMB and publish a 7-day statement. The plaintiff owns trademarks like "CHAGEE" and "Boyajexian," while the defendant opened "Chaji Huiwu" just 20 meters away in August 2025, copying the decor and products. From my perspective, honest business owners are unaffected by such lawsuits. However, if your brand is expanding, we recommend Zhidian's "Trademark Monitoring" service to prevent others from using similar names to confuse customers. First, register product names like "Boyajexian" as independent trademarks before launch. Second, preserve customer reviews showing confusion, which serve as strong evidence of unfair competition. Brand management is like financial investing; only by layout of core assets early can you secure returns when others try to free-ride.