Taiwan TIPO Releases 10-Year Green Trademark Report to Guide Net-Zero Branding

WISECODE Take

The Taiwan Intellectual Property Office (TIPO) released its 10-year green trademark report on August 5, 2026, revealing over 126,000 green applications. Many business owners mistake "green trademarks" for green-colored logos, but they actually refer to goods or services with environmental attributes. These applications account for 14.10% of the total, with energy conservation and pollution control making up nearly 80%. This indicates that green trademarks are no longer exclusive to eco-friendly firms, but are essential defensive positions for manufacturers undergoing net-zero transition. If your business does not fall under the EU's nine green categories, such as pure digital software, this trend has minimal impact. For those entering green supply chains, IPD's trademark monitoring service helps ensure your carbon-reduction brands are not squatted before product launch. We suggest two actions. First, check if your products belong to growing sectors like climate change, which surged over 150% in two years, and conduct early searches. Second, avoid using generic terms like "eco-friendly" as the trademark's core to prevent rejection due to lack of distinctiveness. Green trademarks are strategic weapons for demonstrating green capabilities; only by precisely binding technical achievements with trademark classes can businesses build real advantages.