Using AI to Fabricate Competitor Product Reviews for Traffic Redirection Constitutes Unfair Competition
The Wuxi New District Court ruled that using AI to batch-generate fabricated review articles of a competitor's software and embedding redirect links violates commercial ethics and constitutes unfair competition.
WISECODE Take
Many believe using AI to batch-generate articles for SEO traffic is just a clever marketing tactic, unaware that fabricating competitor product reviews crosses legal boundaries. In case (2024) Su 0214 Min Chu No. 9489, the Wuxi New District Court ruled that the defendant software company's use of AI to generate fake reviews of the plaintiff's software with redirect links constituted unfair competition. Announced on September 14, 2026, the court found this practice violated honest commercial ethics by unfairly intercepting business opportunities. This warns businesses that using AI for false marketing targeting competitors poses legal risks, while companies committed to genuine marketing remain unaffected. Zhidian offers trademark monitoring services to help businesses detect if competitors are using their brands as bait. We suggest: first, marketing teams must never use AI to fabricate negative reviews of competitors; second, regularly monitor your brand online and immediately preserve evidence if found targeted by AI-generated bait.
Original sources
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