DJI and Insta360 Sue Each Other for Patent Infringement Domestically

WISECODE Take

This news about DJI and Insta360's domestic patent infringement lawsuits reveals that seemingly ordinary business competition often hides complex intellectual property offense and defense, far beyond simple product copying disputes. From a military strategy perspective, this patent war resembles a multi-front "technological position battle." DJI first sued Insta360 over its Luna series products in multiple domestic people's courts, targeting its core technologies. Insta360 immediately launched 6 patent counter-suits against DJI in various locations in China and simultaneously filed invalidation requests with the China National Intellectual Property Administration, a classic "counterattack and flanking maneuver" to weaken the opponent's patent arsenal. For business owners, this battle highlights that patent portfolios are not just defensive fortifications but also offensive weapons. With the Shenzhen Intermediate People's Court in Guangdong Province scheduling a hearing for DJI's lawsuit on August 3, all enterprises should be aware that patent litigation can quickly escalate into a full-scale war, where every technology in a product line can become a battlefield, impacting operational stability and market strategy. First, regularly conduct a "combat readiness assessment" of your and your competitors' patent portfolios to identify potential infringement risks and actionable patent assets. Second, integrate patent searches and design-around strategies from the early stages of R&D to ensure a robust "patent barrier" is built before product launch, avoiding a passive position. Third, establish comprehensive trade secret protection mechanisms as an "asymmetric warfare" tactic beyond patent battles. In the patent battlefield, there are no eternal winners, only the best-prepared warriors. Zhidian recommends enterprises regularly conduct patent portfolio health checks to ensure your technological advantage becomes a decisive force in the market.